Probable Niche

We've identified the niche as strategy group.

strategy group

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as strategy group.

strategy, group, services, home, research, investment's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 08:41 UTC on July 22, 2012. The source was comprised of 47880 characters, of which 44146 are code, leaving an organic character count of 3734. The total word count on the home page is 623. We filtered out 11 numbers, 200 common words, and 12 words shorter than three characters in length, leaving an impact word count of 324. The size of the lexicon (number of unique words) is only 195. We extracted fourteen top keywords, leaving 7.17% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
merc strategy 75.51%
strategy group64.72%
social media32.36%
web site21.57%
state government21.57%
rich media21.57%
pollie award 21.57%
online advertising21.57%
new advocates 21.57%
media engagement21.57%
law amp21.57%
internet advertising21.57%
integrated campaigns21.57%
illinois chamber21.57%
group wins21.57%
george mason21.57%
economics center21.57%
case studies21.57%
advertising competition21.57%
wins pollie 10.78%
website visitors10.78%
website best10.78%
web sites10.78%
web marketing10.78%
web design10.78%
web based10.78%
visitors access10.78%
utilize modern10.78%
use wordpress10.78%
university school10.78%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. merc
  2. strategy
  3. merc strategy


Source Character Count 47880
Code Character Count 44146
Organic Character Count 3734
Filtered Numbers 11
Filtered Words (Common) 200
Filtered Words (Short) 12
Total Word Count 623
Impact Paragraph Count 701
Impact Word Count 324
Impact Lexicon Size 195


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